All three have similar abilities, and are played in the same way, but each experiences the adventure differently. The three team up to take down a powerful cartel of drug and weapons traders. The third game in the series features three playable heroes: Kim Evans, who grew up in street gangs before becoming an FBI agent Eddie Guerra, an able DEA operative with a debilitating gambling habit and Ben McCall, an unforgiving Los Angeles detective and descendant of Ray McCall, a central character in the first two Call of Juarez games. The story is set in modern times, carrying on the series' Wild West themes of freedom and justice in a lawless land of big-sky wilderness, but featuring SUVs instead of horses and semi-automatics instead of six-shooters. The action includes close combat, undercover missions, high-speed chases, and guns-blazing assaults on enemy strongholds.
A clear shot at fans of previous Call of Juarez games, The Cartel is a story-driven first-person shooter, with multi-layered plotlines and multiple main characters - each with a different perspective on the way the adventure plays out.